Design gets someone to stay on a page for a few seconds. Copy is what actually convinces them to call, quote, or book, and it's included with every site we build rather than left for the business owner to write themselves under deadline pressure.
We write from the discovery call, not a generic template: what you actually do, who your best customers are, what they usually ask before hiring you, and what makes your business different from the next search result.
What's included
Why it matters
Vague, generic copy ("Welcome to our website! We are committed to excellence...") tells a visitor nothing and gives Google little to match against real searches. Specific, clear copy about what you actually do and where you do it helps both the customer deciding whether to call and the search engine deciding whether to show you.